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More "Advertising" Quotes from Famous Books
 ... Mr. Crow asked him gruffly. "I suppose you've made another suit for somebody. And you remember I told you I couldn't put that news in my newspaper any more unless you paid me something. It's advertising. ...
— The Tale of Kiddie Katydid • Arthur Scott Bailey
... Voltaire's 'Candide,' and Eugene Sue—swearing by Jesus, and puffing Atheism and blasphemy—yelling at a quack government, quack law, quack priesthoods, and then dirtying your fingers with half-crowns for advertising Holloway's ointment and Parr's life pills—shrieking about slavery of labour to capital, and inserting Moses and Son's doggerel—ranting about searching investigations and the march of knowledge, and concealing every fact which cannot be made to pander to the passions of your dupes—extolling ...
— Alton Locke, Tailor And Poet • Rev. Charles Kingsley et al
... advertising provides a new scale of values. No doubt Mr. Pelman offers his celebrated hundred guineas' fee equally to all his victims, but we may be pretty sure that in his business- like brain he has each one of them nicely labelled, a Gallant Soldier being good for so much new business, a titled Man of ...
— Not that it Matters • A. A. Milne
... ruffianly supporters and manufacturers of votes—which used millions of dollars to bribe and corrupt newspapers, the organs of public opinion, in violation of laws which narrowly limited the public advertising—which camped within the city a reserve army of voters by employing thousands of laborers at large pay upon nominal work, neither necessary nor useful—which bought legislatures and purchased judgments from courts both civil ...
— Lights and Shadows of New York Life - or, the Sights and Sensations of the Great City • James D. McCabe
... Parliament knew the advertising value of a mystery, being students of humanity, and its odd little ways. They knew that people are attracted by the unknown; so in their advance notices they gave the names of all the women taking part ...
— Purple Springs • Nellie L. McClung
... I found that it was by no means so easy to collect advertisements, knowing, of course, nothing about it, and I tackled the job badly. Those who took up advertising space stipulated for an actual distribution of ten thousand copies of the Tissue each day, which had to be guaranteed and be carried out before they paid for the advertisements. I could see no ...
— The Chronicles of a Gay Gordon • Jose Maria Gordon
... the searchlight at once, anyhow. We want no advertising. I'll come in close and land my boats. Can you be at the beach to ...
— The Radio Boys with the Revenue Guards • Gerald Breckenridge
... understand. The flag waving, the patriotic speeches, the billboards advertising the glory of war, the call of adventure offered to youth, the pressure of your friends—all made it hard for you ...
— The Atlantic Book of Modern Plays • Various
... report us all over Red Dog as engaged. I shall be supposed to be in your father's secrets, and shall be sought after as a director of all the new companies. The 'Record' will double its circulation; poetry will drop out of its columns, advertising rush to fill its place, and I shall receive five dollars a week more salary, if not seven and a half. Never mind the consequences to yourself at such a moment. I assure you there will be none. ...
— A Millionaire of Rough-and-Ready • Bret Harte
... she said. "Who'd want to raise mushrooms, I'd like to know? Who wants their old collar-buttons? And for mercy's sake, how many people who read those advertising ...
— Dorothy Dainty at Glenmore • Amy Brooks
... attention of Walter as he ran his eyes over the advertising columns of the Chicago Times on the second day after his arrival ...
— Walter Sherwood's Probation • Horatio Alger
... neighborhood resulted in advertising the shop to some extent. Whoever saw the odd little place was certain to tell some one else; and this person and that, dropping in out of curiosity to look, remained to ...
— The Pleasant Street Partnership - A Neighborhood Story • Mary F. Leonard
... exhibited by the Young Manchus. A few days earlier he would not have dared to introduce into a story of his own an association composed exclusively of Chinamen which adapted to its needs the motor car, the messenger boy, perhaps the telephone and telegraph, to say nothing of the advertising columns of ...
— Number Seventeen • Louis Tracy
... actually did get from Mr. Darwin, was one which I do not see advertised among Mr. Darwin's other works now, and which I venture to say never will be advertised among them again—not at least until it has been altered. I have seen no reason to leave off advertising Evolution, Old and New, and ...
— Selections from Previous Works - and Remarks on Romanes' Mental Evolution in Animals • Samuel Butler
... have been your lover." He had indeed reached this degree of injustice. In fact the unhappy woman, praised and envied, whose name figured in large type on the play bills and might be read on all the walls of Paris, who was seized upon as a successful advertising medium and placed on the tiny gilt labels of the confectioner or perfumer, led the saddest and most humiliating of lives. She dared not open a paper for fear of reading her own praises, wept over the flowers that were thrown to her and which she left to die in a corner of her dressing-room, that ...
— Artists' Wives • Alphonse Daudet
... to be frequently in the metropolis. He found his presence there was likely to be continuous, and determined to give up his house in Liverpool and reside permanently in London. He, therefore, took steps to let his house (which he held under lease at one hundred and five pounds per annum) by advertising it, and putting a bill in the window to that effect. To his surprise he received a notice from his landlord informing him that by the tenure of his lease, to which he was referred, he would find that he could not sub-let. ...
— Recollections of Old Liverpool • A Nonagenarian
... finds political instruments and business corporations interlocking altogether beyond his power of control, and that the two ways to opportunity, honour, and reward are either to appeal coarsely to the commonest thoughts and feelings of the vulgar as a political agitator or advertising trader, or else to make his peace with those who do. And so he, too, makes his concessions. They are different concessions from those of the young Englishman, but they have this common element of gravity, that ...
— Mankind in the Making • H. G. Wells
... "What do I care for his little two-by-four village? What does anyone care, save the poor wretches who must live there? And yet he insisted on boring me for one mortal hour with his preposterous schemes. It appears that he has raised an advertising fund of a thousand dollars, and means to open a publicity bureau ...
— Shorty McCabe on the Job • Sewell Ford
... the colony. A more likely supposition, however, is that he seized upon this news from the colony as an opportunity to vent his resentment against Sandys, a resentment that must have become more bitter with each of Sir Edwin's promotional releases advertising the great improvements now to be found in the management of Virginia's affairs. The legal basis on which the king acted was probably debatable. No doubt, he depended upon the provision in the charter requiring that all members of the council, of which the treasurer was the head, be sworn ...
— The Virginia Company Of London, 1606-1624 • Wesley Frank Craven
... great deal of reserve about the Gayety," he explained lightly, "and indiscriminate gossip is a part of its advertising equipment. As to Senorita Mercedes, my only informant is common rumor out in front. That connects her name quite familiarly with one of the proprietors of ...
— Beth Norvell - A Romance of the West • Randall Parrish
... increasing, a precaution which our fruit growers are not taking to any great extent. Moreover, the lack of interest on the part of New York growers in expositions and the opportunity there afforded for advertising the superiority of New York products is a subject for comment. It is in marked contrast to the interest and progressive spirit of the growers in the western states who never lose such an opportunity, and are gradually working into the front ranks of fruit production. ...
— New York at the Louisiana Purchase Exposition, St. Louis 1904 - Report of the New York State Commission • DeLancey M. Ellis
... by advertisements, which it says are "most excellent things in their proper place, but wholly out of place in an exhibition catalogue." Why this is so it is hard to see, unless the Architect believes that there is not advertising enough to go round, and that it should all be reserved for the trade and professional papers. At all events this is "kicking against the pricks," for it is well known that the expenses of such exhibitions cannot be met without ...
— The Brochure Series of Architectural Illustration, Volume 01, No. 04, April 1895 - Byzantine-Romanesque Windows in Southern Italy • Various
... gold trout' that rise to the crafty angler's 'feathered wile.' Still, we fear that he will never produce any real good work till he has made up his mind whether destiny intends him for a poet or for an advertising agent, and we venture to hope that should he ever publish another volume he will find some other rhyme to 'vision' than 'Elysian,' a dissonance that occurs five times in this well-meaning ...
— Reviews • Oscar Wilde
... notice were a number of gaudily-coloured bills advertising the local theatre and the music-hall, and another of a travelling circus and menagerie, then visiting the town and encamped on a piece of waste ground about half-way on the road to Windley. The fittings behind the bar, and the counter, were of polished mahogany, with silvered plate ...
— The Ragged Trousered Philanthropists • Robert Tressell
... off now, but you bet the Buster's got a big lot of free advertising and Mr. Giliey warn't a bit mad, wen I 'xplained how it all happened, cos the Wall strete beers is goin' to s'port him for Guv'ner, cos the Buster's made ...
— The Bad Boy At Home - And His Experiences In Trying To Become An Editor - 1885 • Walter T. Gray
... buggy. Straddling derricks reared themselves everywhere; their feet were set in garden patches, in plowed fields, in lonely mesquite pastures, and even high up on the crests of stony ridges. One day their timbers were raw and clean, the next day they were black and greasy, advertising the fact that once again the heavy rock pressure far below had sent another fountain of fortune spraying over the top. Then pipe lines were laid and ...
— Flowing Gold • Rex Beach
... sheltered and passed on upward by Skip Magruder the lunch-room waiter, and by Mr. Kalteyer the chewing-gum purveyor, by Eben E. Kiam the commercial photographer, by Thomas Gilfoyle the advertising bard, by Ferriday the motion-picture director, on up and up to Jim Dyckman. Every man gave her the best help he could. And even the women she met unconsciously assisted ...
— We Can't Have Everything • Rupert Hughes
... alone that matters," and for the weak of purpose there is nothing but ridicule and six feet of such waste earth as nature carelessly can spare from her rude store of graves. Against the mountain landscape, Brand holds up his motto "All or Nothing," persistently, almost tiresomely, like a modern advertising agent affronting the scenery with his panacea. More truculently still, he insists upon the worship of a deity, not white-bearded, but as young as Hercules, a scandal to prudent Lutheran theologians, a ...
— Henrik Ibsen • Edmund Gosse
... wicked Government, to weaken its prestige here and in England, to encourage its enemies, to increase discontent and unrest, to turn the thoughts of students to matters political, and, in short, to carry on the good work of the usual Self-advertising ...
— Driftwood Spars - The Stories of a Man, a Boy, a Woman, and Certain Other People Who - Strangely Met Upon the Sea of Life • Percival Christopher Wren
... was performed in five weeks. On his arrival in that city, Ward sought among his countrymen for such information as would be useful to him in obtaining employment. By some of these, the propriety of advertising was suggested. Ward followed the suggestion, and by so doing happily obtained, within a week after his arrival, the offer of a good situation as overseer and gardener upon a large farm fifty miles from the city. The wages were far better than any he ...
— Married Life; Its Shadows and Sunshine • T. S. Arthur
... at the Princess's Theatre, "General Tom Thumb," the most popular of modern dwarfs—thanks to the advertising qualities of his exhibitor, P. T. Barnum. The real name of this mite was Charles S. Stratton, and he was said to have been born on 11 Jan., 1832, but this, as with all data connected with him, must be accepted with ...
— Gossip in the First Decade of Victoria's Reign • John Ashton
... half, father," replied Ford, taking out his watch. "I've kept an exact account of my expenses. We've saved the cost of advertising." ...
— Dab Kinzer - A Story of a Growing Boy • William O. Stoddard
... they were attended with so much difficulty, and, what is of more importance to Americans, with so much loss of time. Again, in America, if a person wishes to become a special partner (a sleeping partner) in any concern, he may do so to any extent he pleases, upon advertising the same, and is responsible for no more than the sum he invests, although the house should fail for ten times ...
— Diary in America, Series One • Frederick Marryat (AKA Captain Marryat)
... two miles of road between San Francisco and the Mission Dolores, and his picture gallery made out of the conventional houses, steam-boats, rail-cars, runaway negroes {565} and other designs which used to figure in the advertising columns of the newspapers, were all very ingenious and clever. But all these pale before Artemus Ward—"Artemus the delicious," as Charles Reade called him—who first secured for this peculiarly American type ...
— Brief History of English and American Literature • Henry A. Beers
... terrible conditions in Russia and the supremacy of the Russian censor. Have they forgotten the censor here? a censor far more powerful than him of Russia. Have they forgotten that every line they write is dictated by the political color of the paper they write for; by the advertising firms; by the money power; by the power of respectability; by Comstock? Have they forgotten that the literary taste and critical judgment of the mass of the people have been successfully moulded to suit the will of these dictators, and to serve as a good business ...
— Mother Earth, Vol. 1 No. 1, March 1906 • Various
... I queried, not feeling certain but that it was a veiled attempt to secure a little free advertising for the Vanderveer. "By the way, let me introduce you to my ...
— The Poisoned Pen • Arthur B. Reeve
... having our prize little architect provide for a stage with ecclesiastical props in the shape of pulpits and chancels and so forth, which can be removed on short notice. Suggests, as a matter of thrift, that footlights be put in instead of altar candles. Free show, free acting, no advertising bills, no royalties to authors, free programs,—everything ...
— West Wind Drift • George Barr McCutcheon
... to escape heredity. Albeit to young Mr Benny pure literature made no appeal, and had even been summarised by him as "footle," in the business of advertising he developed a curious literary twist. He could not exhibit a new line of goods without inventing an arresting set of labels for it; and upon these labels (executed with his own hands in water-colour upon cardboard) he let play a fancy almost Asiatic. Not content with mere description, such ...
— Hocken and Hunken • A. T. Quiller-Couch
... anaconda and a lion. The serpent swallowed the lion and then many Moors came and killed the serpent. As was immediately to be inferred and as I verified on my return, this battle was to be seen only on the advertising posters which are hung in front of every menagerie. The lad's imagination had been so excited by what he had seen that day that the real and the imagined were thoroughly interfused. How often may ...
— Robin Hood • J. Walker McSpadden
... the wage to meet the new altitude of prices. Hotels issued statements that they were compelled to raise their rates for board from a dollar and a half to two dollars a day. Newspapers raised their advertising rates. Drinks went up from six cents to ten and twelve and a half cents. In Baltimore, the men in the Baltimore and Ohio Railway shops struck. They were followed by all the conductors, brakemen, and locomotive engineers. Machinists employed in other ...
— The Armies of Labor - Volume 40 in The Chronicles Of America Series • Samuel P. Orth
... and the tune rather quaint, I shall probably get a publisher for it, who will offer me the lowest royalty. What then? Its fame and sale—or whether it shall have any—will depend entirely on what advertising it gets from being sung by professional singers. I have taken the precaution to submit the idea and the air to a favorite of the music halls, and he has promised to sing it. Now, if he sang it on the most auspicious occasion, making it the second or third song of ...
— The Mystery of Murray Davenport - A Story of New York at the Present Day • Robert Neilson Stephens
... "Parcels of entertaining books for children" had earlier in the year been announced through the columns of the "Gazette;" but these importations, though they show familiarity with Newbery's quaint phraseology in advertising, probably also included an assortment of such little chap-books as "Tom Thumb," "Cinderella" (from the French of Monsieur Perrault), and some few other old stories which the children had long since appropriated as ...
— Forgotten Books of the American Nursery - A History of the Development of the American Story-Book • Rosalie V. Halsey
... her, being too completely her slave, like wax in her hands; and he believed, too, that her scheme of advertising the drama of The Escaped Nun would lead to splendid and profitable notoriety. A real escape, from a city convent, before the very eyes of respectable citizens, would ring through the country like an alarm, and set the entire Protestant community ...
— The Art of Disappearing • John Talbot Smith
... commissioner to treat with America, from which, by reason of a partisan letter, he was obliged to withdraw. In 1779 ne was appointed commodore of a small fleet. In 1781 he was again returned to Parliament. He was a violent and self-advertising politician. ...
— George Selwyn: His Letters and His Life • E. S. Roscoe and Helen Clergue
... who sat on the far side of a closed window, with tight-drawn lips and smoldering eyes, looked challengingly at this fresh air fanatic, observing with quiet sarcasm: "A complexion like that might make a fortune, if done with colors to the life, in advertising some one's ...
— The Underworld - The Story of Robert Sinclair, Miner • James C. Welsh
... a wolf, its gaunt frame advertising the lines of an animal that was among the largest of ...
— White Fang • Jack London
... sarcasm and slang and emotion had been freely used in his efforts to make sinners "hit the sawdust trail," to use his own spectacular language, as well as to extort money from the pockets of the attendants. He left the town $5,000 richer than when he entered and also carried with him, as advertising material, a long list of so-called converts. A travesty on the sacred work of the church! But such methods are to-day the exception and not the rule, and the exceptions merely ...
— On the Firing Line in Education • Adoniram Judson Ladd
... glad to have you confide in me so freely," he remarked, when she concluded, "and I will deal with equal frankness with you so far as I may. Our reason for advertising for information regarding Miss Mona Forester was this: I received recently a communication from a lawyer in London, desiring me to look up a person so named, and stating that a certain Homer Forester—a wool merchant of Australia—had just died in London while ...
— True Love's Reward • Mrs. Georgie Sheldon
... another cavalier, who dashed out of a shop and tried to intercept and speak to her, but was just too late; Mr. Willard Nash, thrilled by his first sight of her, ready to return to his old allegiance at a word, and advertising the fact in every line of his forlorn fat figure as he stood alone on the sidewalk gazing wistfully after ...
— The Wishing Moon • Louise Elizabeth Dutton
... The instruments of cheap advertising dentists and of quack doctors or ignorant nurses can carry these germs from one person to another. So can the razors and caustic stick ...
— Manual of Military Training - Second, Revised Edition • James A. Moss
... in silence after that, both of them reading in three colors the border effulgencies of frenzied advertising. ...
— Humoresque - A Laugh On Life With A Tear Behind It • Fannie Hurst
... or more every week or so on an evening's entertainment for fifteen or twenty of my friends and think nothing of it. It is part of my manner of living, and my manner of living is an advertisement of my success—and advertising in various subtle ways is a business necessity. Yet if I give two hundred and fifty dollars to a relief fund I have an inflation of the heart and feel conscious ...
— The "Goldfish" • Arthur Train
... Denmark variety from the Oldenburg, and few, if any, knew Silesian bacon even when they tasted it. And when they took the Duke out twenty-five miles into what was called the country, there were still no turnips, but only real estate, and railway embankments, and advertising signs; so that altogether the obvious and visible decline of American agriculture in what should have been its leading centre saddened the Duke's heart. Thus the Duke passed four gloomy days. Agriculture vexed him, and still more, of course, the ...
— Arcadian Adventures with the Idle Rich • Stephen Leacock
... up at that hidden court of human appeal which is lodged in the ceiling. The hidden court looked down at Lady Lundie, and saw—Duty advertising itself ...
— Man and Wife • Wilkie Collins
... the same arrow-weed study on Tecolote Rancho in the Imperial Valley where he wrote "The Calling of Dan Matthews" and "The Winning of Barbara Worth." Being fully in sympathy with the author's purpose in writing this story, the campaign of advertising was of such educational character and so eventful in many ways, that it will long be remembered by authors, publishers and reading public, and, we trust, make for ...
— The Re-Creation of Brian Kent • Harold Bell Wright
... consideration of the revision bill in the 94th Congress it was proposed that independent newsletters, as distinguished from house organs and publicity or advertising publications, be given separate treatment. It is argued that newsletters are particularly vulnerable to mass photocopying, and that most newsletters have fairly modest circulations. Whether the copying of portions of a newsletter is an act of infringement or a fair use will necessarily ...
— Reproduction of Copyrighted Works By Educators and Librarians • Library of Congress. Copyright Office.
... an even better scheme, and it will be great advertising— one that few people in town ...
— The Circus Boys In Dixie Land • Edgar B. P. Darlington
... this abuse continues I know not; but I know that the pill placards and sauce puffs which blossom in our English meadows along every main line of railway are quite as offensive. Far be it from me to deny that advertising is carried to deplorable excesses in America; but in picking this out as a differentia, Mr. Steevens shows that his intentness of observation in New York has for the moment dimmed his mental vision of London. It is a case, I fancy, in ...
— America To-day, Observations and Reflections • William Archer
... Money turned away nightly;" i.e., Crammed with paper, two persons who wanted to pay for pit were refused admission by way of advertising. ...
— Punch, or the London Charivari, Volume 98, March 22, 1890 • Various
... dope most of last night from some merry little jester working a toy, home-made. He just kept repeating the same thing—something about 'McCarthy, at six o'clock you shall have a sign given unto you. It works,' over and over all night. Some new advertising dodge, I reckon. Didn't know but you were the McCarthy and were getting a present from ...
— The Sign at Six • Stewart Edward White
... might be well meant; the village band need not have been interpreted as an ironical compliment; the rest of the celebration might indicate paucity of resource rather than facetious intent; but surely the figure of fun before us could not be otherwise construed than as a deliberate advertising in the face of success of the town's real ...
— The Forest • Stewart Edward White
... used for signalling and advertising by night in a variety of ways. Incandescent lamps inside a translucent balloon, and their light controlled by a current key, as in a telegraph circuit, so as to give long and short flashes, according to the Morse code, are employed in the army. Signals at sea are also made ...
— The Story Of Electricity • John Munro
... go on advertising as long as they please for Lieutenant Thomas Glahn, who disappeared; but he will never come back. He is dead, and, what is more, ...
— Pan • Knut Hamsun
... inadequate, and he set himself to make good his defects by studying and reading for himself. There were no public libraries, but some of the gentlemen made collections of books. They learned of new publications in England from journals which were few in number and incomplete. Doubtless advertising went by word of mouth. The lists of things desired which Washington sent out to his agents, Robert Cary and Company, once a year or oftener, usually contained the titles of many books, chiefly on ...
— George Washington • William Roscoe Thayer
... strapping young men, frank buccaneers who robbed everything and everybody, not excepting one another. After some breakage of the office furniture, the editor (an ex-college athlete), ably assisted by the business manager, an advertising agent, and the porter, succeeded in removing Martin from the office and in accelerating, by initial impulse, his descent of ...
— Martin Eden • Jack London
... to an end. It becomes an asset only when it can be sold to the advertiser, who buys it with revenues secured through indirect taxation of the reader. [Footnote: "An established newspaper is entitled to fix its advertising rates so that its net receipts from circulation may be left on the credit side of the profit and loss account. To arrive at net receipts, I would deduct from the gross the cost of promotion, distribution, ...
— Public Opinion • Walter Lippmann
... Laurence for his collaborator, by remarking that writers are very bad partis, though he hastens to add that he only means this from a pecuniary point of view! Laure, at Bayeux, is made useful as an amateur advertising agent, and is carefully told that, though she is to talk about the novels a great deal, she is never to lend her copies to any one, because people must buy the books to read them. "L'Heritiere" brought in about thirty-two pounds, and "Jean-Louis" fifty-three pounds, unfortunately both in bills ...
— Honore de Balzac, His Life and Writings • Mary F. Sandars
... experimental labor-saving houses by some philanthropic person for exhibition and discussion would certainly bring about an extraordinary advance in domestic comfort; but it will probably be many years before the cautious enterprise of advertising firms approximates to the economies that are theoretically possible to-day." This is truer now than when Mr. Wells ...
— The Cost of Shelter • Ellen H. Richards
... a very beautiful velvet dress got into the car today, and without the slightest expression sat for fifteen minutes and looked at a sign advertising suspenders. It doesn't seem polite to ignore everybody else as though you were the only important person present. Anyway, you miss a lot. While she was absorbing that silly sign, I was studying a whole car ...
— Daddy-Long-Legs • Jean Webster
... to create a strong and healthy class spirit, and is valuable as a means of advertising ...
— The Boy and the Sunday School - A Manual of Principle and Method for the Work of the Sunday - School with Teen Age Boys • John L. Alexander
... enjoyed a steadier and longer popularity than "Six Girls," written by a niece of Washington Irving. It has won its way by the best kind of advertising—personal recommendations among readers. ...
— The Little Colonel's Hero • Annie Fellows Johnston
... communicated to the vicar, who helped Bradly to institute every possible inquiry after it in a quiet way, for they did not wish, especially on Jane's account, to make the matter a nine days' wonder in Crossbourne by advertising. But all was in vain; not the faintest clue could be got by which to trace it. Of course, it might have been possible for Jane to ascertain through her brother whether John Hollands had really left Monksworthy ...
— True to his Colours - The Life that Wears Best • Theodore P. Wilson
... he had wanted. She took after him, never ceasing her outcry. It was the straightaway now, and when it came to real running, White Fang could teach her things. She ran frantically, hysterically, straining to the utmost, advertising the effort she was making with every leap: and all the time White Fang slid smoothly away from her silently, without effort, gliding like a ghost over ...
— White Fang • Jack London
... yourself, then turn the page very slowly and look at the signature. Have you done so? You see, I want firstly to avoid giving you a sudden scare, and I hope it has been at least modified, old man; secondly, though I'm very much alive, I'm not advertising the fact at present and trust you to help me in keeping it dark. My story is too long to put on paper, but you shall have it all as soon as you can come to listen. Is it possible for you to get leave at once and come here for a couple of days? I badly want to see you again and ask your help and advice. ...
— Till the Clock Stops • John Joy Bell
... (Fr. avertissement, warning, or notice), the process of obtaining and particularly of purchasing publicity. The business of advertising is of very recent origin if it be regarded as a serious adjunct to other phases of commercial activity. In some rudimentary form the seller's appeal to the buyer must, however, have accompanied the earliest development of trade. Under conditions of primitive barter, communities ...
— Project Gutenberg Encyclopedia
... side of his bed, he explored the pockets of Hun Shanklin's coat. There were a number of business cards, advertising various concerns in Comanche, which Shanklin had used for recording his memoranda; two telegrams, and a printed page of paper, folded into small space. There ...
— Claim Number One • George W. (George Washington) Ogden
... convenience of boys who wish to secure uniforms or other equipment, the National Council has made arrangements with certain manufacturers to furnish such parts of the equipment as are most needed by boys. A number of these manufacturers have taken advertising space in this book and it is desired that in case goods are ordered as a result of their advertisement they be informed of the fact. Some of them have made arrangements for the distribution of material through Mr. Sigmund Eisner, of Red Bank, New Jersey, who has the contract for making ...
— Boy Scouts Handbook - The First Edition, 1911 • Boy Scouts of America
... the advertising material has been standardised somewhat, and dashes inserted consistently between reviews and their source. (In most but not all cases, a dash was present if the source was on the same line, but not if on a different line. This distinction ...
— Robert Orange - Being a Continuation of the History of Robert Orange • John Oliver Hobbes
... envy never praises—No, that would be making a public profession of itself, and advertising its own malignity; whereas the greatest success of its efforts depends on the concealment of their end. When envy intends to strike a stroke of Machiavelian policy, it sometimes affects the language of the most exaggerated applause; ...
— Essays on Various Subjects - Principally Designed for Young Ladies • Hannah More
... has succeeded in drawing so large pecuniary profits from the exercise of his talents as Charles Dickens. His last romance, "Bleak House," which appeared in monthly numbers, had so wide a circulation in that form that it became a valuable medium for advertising, so that before its close the few pages of the tale were completely lost in sheets of advertisements which were stitched to them. The lowest price for such an advertisement was L1 sterling, and many were paid for at the rate of L5 and L6. From this ...
— Letters on International Copyright; Second Edition • Henry C. Carey
... represented by wholesale prices; from one-half a cent to two cents per copy for the daily newspaper, and in like proportion for the weeklies and monthlies; and by from one-tenth of a cent to one cent per line per thousand of circulation for advertising space. Verily, in a certain and large sense, the vast publishing interests rest upon drops of water and grains of sand. Under right conditions no kind of business or property is more valuable, and yet no basis of values is more intangible. Nothing in all trade or commerce is so difficult ...
— Scientific American Supplement, No. 795, March 28, 1891 • Various
... rigidly excludes from its advertising columns advertisements of a doubtful character, or any by which, in the opinion of its managers, subscribers might not receive an equivalent for their money. In consequence, its advertising columns are sought after by the very best class of advertisers, ...
— The American Missionary—Volume 39, No. 02, February, 1885 • Various
... a big sign posted all over the country, carrying in large letters the two words, "It satisfies." It is the expensive advertising propaganda of cigarette manufacturers, and the "satisfaction" they are offering you is that brief and fleeting sensation of being doped, so that "stern realities are changed to pleasant seemings." It matters not to them that your health and morals and money ...
— "Say Fellows—" - Fifty Practical Talks with Boys on Life's Big Issues • Wade C. Smith
... is objectionable for price. No doubt such an application as you mention would be useful; but, from the difficulty there is in keeping out the wet from a glass roof, it would be very objectionable. Beyond a reference to our advertising columns, we cannot enter upon the subject of the prices of chemicals and their purity. In making gun cotton, the time of immersion in the acids must be the same for twenty grains as for any large quantity: when good, there is a peculiar ...
— Notes and Queries, Number 193, July 9, 1853 • Various
... another smile, "if a man's missing, one naturally wants to know what he's like. And if there's any advertising of him to be done—by poster, I mean—it ought to have a recent portrait ...
— The Chestermarke Instinct • J. S. Fletcher
... appropriated by a sleek old braggart of a company-promoter, who had cozened Joel into the belief that London could be best approached through him. When at last this wretch was kicked downstairs, the effect had been only to make room for a fresh lot of bloodsuckers. There were so-called advertising agents, so-called journalists, so-called "men of influence in the City,"—a swarm of relentless and voracious harpies, who dragged from him in blackmail nearly the half of what he had left, before he summoned the courage and decision to shut ...
— The Market-Place • Harold Frederic
... them. Such outrages are always common here, and no kind of property exposed to colored protection only, can be considered safe. [I don't say that much liberty should not be given to constables on account of numerous runaways, but it don't always work for good.] Before advertising they go round and offer rewards to sharp colored men of perhaps one or two hundred dollars, to betray runaways, and having discovered their hiding-place, seize them and then cheat their ...
— The Underground Railroad • William Still
... the Parisians, on awakening, found the walls placarded with notices advertising the issue of shares in the Universal Credit Company, and announcing the names of the directors, among which appeared that of the Prince. Some were members of the Legion d'Honneur; others recent members of the Cabinet Council, and Prefets retired into private life. A list of names ...
— Serge Panine, Complete • Georges Ohnet
... understand what had happened, and without much ado disappeared next day in quest of another mate. How she contrived to make her wants known, without trumpeting them about, I am unable to say. But I presume that birds have a way of advertising that answers the purpose well. Maybe she trusted to luck to fall in with some stray bachelor or bereaved male who would undertake to console a widow or one day's standing. I will say, in passing, that there are no ...
— Wake-Robin • John Burroughs
... Metropolitan Newspaper.—Take a metropolitan newspaper and see how it reflects the current life of society. Economic interests of buyer and seller are exploited in the advertising columns. In no other way could a merchant so persuasively hawk his wares or a purchaser learn so readily about the market. The wholesaler and jobber find their interests attended to in special columns provided particularly for them. Financial interests ...
— Society - Its Origin and Development • Henry Kalloch Rowe
... "This man, Mr. Levendale, is evidently very anxious to recover his book. And he's lost no time in advertising for it, either! But—however did it ...
— The Orange-Yellow Diamond • J. S. Fletcher
... as lecturers and teachers of humanitarian science. The Harbinger was established as the Fourierite organ in this country. Dr. Ripley and Mr. Dana were the editors, and it was a Brook Farm publication. There was, however, very little of Brook Farm news in its columns, and no advertising. Besides the exposition of socialistic doctrine there were book reviews, musical notes, and fiction, the most important novel being George Sands' "Consuelo," translated for the paper by Francis George Shaw. The Harbinger never paid expenses, and the editors ...
— My Friends at Brook Farm • John Van Der Zee Sears
... incorporated a town on some of that property. His city lots are selling so fast he has raised the price three times. And they have put him up for mayor. He says it's mighty hard to run an election without a newspaper, and even if it's a late start, we will be ready next time. And the valley needs advertising; people in the east don't know where Wenatchee apples grow. You understand. He will finance a newspaper—or rather he and Lucky Banks are going to—if I will take the management. He is holding offices now, in a brick block that is building, until he ...
— The Rim of the Desert • Ada Woodruff Anderson
... all other agencies will fail. If a newspaper is to be of real service to the public it must have a big circulation, first because its news and its comment must reach the largest possible number of people, second, because circulation means advertising, and advertising means money, and money means independence. If I caught any man on The World suppressing news because one of our advertisers objected to having it printed I would dismiss him immediately; I wouldn't care who ...
— An Adventure With A Genius • Alleyne Ireland
... it is for Italians in the summer, and in the winter as being steam-heated and appointed with every modern comfort for the passing or sojourning stranger. It was all that and more, and only for the fear that I should seem to join it in advertising its merits I should like to celebrate it by name. But perhaps it is as well not; if I did, all my readers would swarm upon that hotel, and there would be no room for me, who hope some day to go back there and spend an old age of luxurious leisure. There was not only steam-heat ...
— Roman Holidays and Others • W. D. Howells
... in one of Chicago's segregated districts for advertising and encouraging vice, asked this question, as he stood on the curbstone in one of our midnight gospel meetings: "If the wise men who are set up over us to rule us want it this way, what can ...
— Fighting the Traffic in Young Girls - War on the White Slave Trade • Various
... as he had left it. Then, as he had done some two hours previously, Jack crawled right into the heart of the camp and gazed carefully about him. Everything was still perfectly quiet, save that from certain of the tents there issued sounds advertising the fact that there were noisy sleepers within. Then Singleton rose cautiously to his feet and lifted his right hand above his head. The next minute fifty armed negroes, under his whispered directions, were moving about the camp, silent-footed as cats, collecting the ...
— The Cruise of the Thetis - A Tale of the Cuban Insurrection • Harry Collingwood
... on the piazza, seated herself in a rocking-chair with an air of proprietorship, and opened what the colonel perceived to be, even across the street, a copy of a woman's magazine whose circulation, as he knew from the advertising rates that French and Co. had paid for the use of its columns, touched the million mark. Not wishing to seem rude, the colonel moved slowly on down the street. When he turned his head, after going a rod or two, and looked back over his shoulder, the girl had ...
— The Colonel's Dream • Charles W. Chesnutt
... We'd better sit down. [She sits down and says what follows whilst they are taking their places round the table. She takes up the first letter] This is for the advertising department. Is ...
— Woman on Her Own, False Gods & The Red Robe - Three Plays By Brieux • Eugene Brieux
... that street clocks were abundant and might be looked at by simpletons who couldn't keep watches. He bought an evening paper that shrieked with hydrocephalic headlines and turned into a dingy little restaurant advertising a "Regular Dinner de luxe ...
— Bunker Bean • Harry Leon Wilson
... in a magazine, opposing the plan of the postmaster-general to increase the postage on the advertising sections of magazines: consider especially the ...
— The Making of Arguments • J. H. Gardiner
... of the magazines are removed, the wire binders pulled out with a pair of pliers and the advertising pages removed from both sides, after which it will be found that the remainder is in sections, each section containing four double leaves or sixteen pages. These sections are each removed in turn from the others, ...
— The Boy Mechanic: Volume 1 - 700 Things For Boys To Do • Popular Mechanics
... a couch-cover, and drew from beneath a big portfolio which she opened on the floor before him. It was filled with flaring magazine covers, calendars, and other painted products having to do with that expensive sort of advertising which packing-houses and steel-shops afford. Girls—girls mounted side and astride, girls in racing-shells and skiting motor-boats, in limousines and runabouts, in dirigibles and 'planes;—seaside, mountain and prairie girls; house-boat, hunting and skating girls; even a vivid ...
— Fate Knocks at the Door - A Novel • Will Levington Comfort
... Dodd, "not to see that, if he could explain at all, he would explain, not go advertising an enigma after acting a mystification. And to think of my innocent dove putting in that she had something for him from his sister; a mighty temptation for such ...
— Hard Cash • Charles Reade
... characterized as, "fearless and plain speaking." In 1826, Madrid had but two daily newspapers, both of them most contemptible in character. In February, 1850, there were thirteen, with an aggregate circulation of 35,000 copies; and yet Madrid has no commerce, and can furnish little advertising ...
— The trade, domestic and foreign • Henry Charles Carey
... down was a letter—a hoax probably. Some joker had written to him about a seafaring man with some such name who was supposed to be hanging about some girl or other, either in Colebrook or in the neighbourhood. "Funny, ain't it?" The old chap had been advertising in the London papers for Harry Hagberd, and offering rewards for any sort of likely information. And the barber would go on to describe with sardonic gusto, how that stranger in mourning had been seen exploring the country, in carts, ...
— To-morrow • Joseph Conrad
... was compared with Dickens, Thackeray, Flaubert, Richardson, Sir Walter Besant, Thomas Browne, and the author of "An Englishwoman's Love-letters." As it was, it did not occur to him to wonder why the publisher should spend so much money on advertising a book of which he had seemed to have but a half-hearted appreciation. After all it was his book, and the author felt that it was only natural that as the hour of publication drew near the world of letters should show signs ...
— The Ghost Ship • Richard Middleton
... in advertising for an excursion, closes thus: "Tickets, 25 cents; children half price, to be ...
— English as She is Wrote - Showing Curious Ways in which the English Language may be - made to Convey Ideas or obscure them. • Anonymous
... Rural New Yorker, The American Magazine and Better Homes and Gardens. Mr. Hershey advised me I would go broke advertising but I wanted to see what would happen. The Rural New Yorker gave the best results. I got $1.25 for a 2-lb. package. The kernels were in clean, first-class condition. I noticed some were advertised as low as 95c for two pounds. Some ...
— Northern Nut Growers Association Report of the Proceedings at the Twenty-Fourth Annual Meeting • Northern Nut Growers Association
... who appeared to be the principal man, and asked him what he wanted. He said he had a warrant to take us up. The three immediately dismounted, and one took from his pocket a handbill, advertising us as runaways, and offering a reward of two hundred dollars for our apprehension, and delivery in the city of St. Louis. The advertisement had been put out by ...
— The Narrative of William W. Brown, a Fugitive Slave • William Wells Brown
... the various branches. As before, she was listened to with deference and attention, and we find her name mentioned in the most appreciative manner in the Reports of the meeting. Her remarks in regard to the value of free use of the Press, and of advertising, in the collection of supplies for the Army, stimulated the Commission to renewed effort in this direction, which they had partially abandoned under the censorious criticism of some portion of the public, who believed ...
— Woman's Work in the Civil War - A Record of Heroism, Patriotism, and Patience • Linus Pierpont Brockett
... Philip Scheikowitz sought the foreman of their manufacturing department and borrowed a copy of a morning paper. It was printed in the vernacular of the lower East Side, and Philip bore it to his desk, where for more than half an hour he alternately consulted the column of steamboat advertising and made figures on the back of an envelope. These represented the cost of a journey for two persons from Minsk to New York, based on Philip's hazy recollection of his own emigration, fifteen years before, combined with his experience as travelling salesman in the Southern ...
— Elkan Lubliner, American • Montague Glass
... attractive for the reasons that it is located mid-way between the North and the South, the Association is incorporated under laws of the District of Columbia, and several of its officers reside there. The extensive advertising given the meeting and the occurrence of the conference in Washington on the education of the Negro the following day brought to the meeting probably the largest number of useful and scholarly Negroes ever assembled at the national capital. Among these were: President Nathan ...
— The Journal of Negro History, Volume 2, 1917 • Various
... have hundreds of spies at work here in this city and all over the country. What would be an easier method of communicating orders to them than by code messages concealed in advertising. They have done it before. When the German armies got into France they found their way placarded in advance with much useful information in harmless looking posters advertising a certain brand of chocolate. ...
— The Apartment Next Door • William Andrew Johnston
... he said, "and I am anxious to find her. I have recently made quite a lot of money in a lead mine, and I want her to share my prosperity. There is no use in advertising her, because ...
— Sixes and Sevens • O. Henry
... in his vest pocket. He would receive ten dollars a day while in the employ of "The Hundred." He would be known and addressed while on duty as number thirty-seven. "The Hundred" were not advertising the names of their supporters for ...
— Jim Waring of Sonora-Town - Tang of Life • Knibbs, Henry Herbert
... privileged class, indeed, but their privileges are few and trifling, not to add that these very privileges are connected with one or two burdens, more than outweighing them in the estimate of many; and, upon the whole, the chief distinction they enjoy is that of advertising themselves to the public as men of great wealth, or great expectations; and, therefore, as subjects peculiarly adapted to fraudulent attempts. Accordingly, it is not found that the sons of the nobility are ...
— Memorials and Other Papers • Thomas de Quincey
... wife had been accustomed, he found it impossible to retrench so far as to allow of putting by any money from the income produced by his shop. The business has been declining of late years, the cheap advertising stationers having done it injury with the public. Consequently, up to the last week, the only surplus property possessed by Mr. Yatman consisted of the two hundred pounds which had been recovered from the wreck of his fortune. This sum was placed as a deposit in a joint-stock ...
— The Queen of Hearts • Wilkie Collins
... are all too tough. To continue, gold under that grass in chunks—aha! I shall have to throw out an extra wing in Hell! Parched deserts where men will die cursing; fruitful valleys, more gratifying to my genius; about as much of one as of the other, but the latter will get all the advertising, and the former be carefully kept out of sight. Everything in the way of animal life, from grizzly bears to fleas. A very remarkable State! Well, I ...
— The Splendid Idle Forties - Stories of Old California • Gertrude Atherton
... agency has had since I left the police force eleven years ago. It's too big for me, and I've come to you to do a stunt as is a stunt. You will plug it for me, won't you—just as you've always done? If I get the credit, it'll mean a fortune to me in the advertising alone." ...
— The Voice on the Wire • Eustace Hale Ball
... burning whole logs of cordwood. A stovepipe led from the stove here and there in wire suspension to a final exit near the other corner. On the wall were two sporting chromos, and a good variety of lithographed calendars and illuminated tin signs advertising beers and spirits. The floor was liberally sprinkled with damp sawdust, and was occupied, besides the stove, by a number of wooden chairs and ...
— The Blazed Trail • Stewart Edward White
... defendant is not represented, because I am very anxious that my book shall state only facts. I don't want to lead anyone astray on that subject. I am quite sure the divorce is not legal if it is simply obtained by advertising, as I myself was about to be handed back my divorce papers, and refused a marriage license in New York, when I explained that my husband had been personally represented. If that had not been the case I would not be the happy ...
— Reno - A Book of Short Stories and Information • Lilyan Stratton
... trade," he said, half closing his eyes, "I'd fill my window up with useful articles—caps and mittens and stockings and warm underwear and dishes and toothbrushes. And I'd say: 'Might as well afford these on what you saved out of Christmas.' You'd ought to get all the advertising you can ...
— Christmas - A Story • Zona Gale
... answer me a few questions," Crawshay began. "I'd have brought the captain with me, but I thought we might do better business alone. You've been advertising the ...
— The Box with Broken Seals • E. Phillips Oppenheim
... relieve, and furnish them with all necessaries and requisites at the common charges of the company, and to embrace, accept, and entreat them as our dear and well-beloved brethren of this our society to their rejoicing and comfort, advertising Sir Hugh Willoughbie and others of our carefulness of them and their long absence, with our desire to hear of them, with all other things done in their absence for their commodity, no less than if they ...
— The Discovery of Muscovy etc. • Richard Hakluyt
... of advertising the flat was that two or three persons called to make inspection. One of them, a man of military appearance, showed himself anxious to come to terms; he was willing to take the tenement from next quarter-day (June), but wished, if possible, to enter ...
— New Grub Street • George Gissing
... succeeded in compressing a greater amount of concentrated mendacity into one set of human bodies, above every other description, it is in the advertising quacks. ...
— Primitive Psycho-Therapy and Quackery • Robert Means Lawrence
... every reason to feel satisfied with the support thus far accorded us, for our subscription list is now much larger than we expected it would be at this time, but this is only a beginning. In the advertising pages of this number will be found an announcement which, we trust, will appeal to a large number of our present subscribers who already know our work. In most cases it is only necessary to show the magazine and state the price to at once secure a subscriber. Try ...
— The Brochure Series of Architectural Illustration, Vol 1, No. 11, November, 1895 - The Country Houses of Normandy • Various
... closing his eyes, "I'd fill my window up with useful articles—caps and mittens and stockings and warm underwear and dishes and toothbrushes. And I'd say: 'Might as well afford these on what you saved out of Christmas.' You'd ought to get all the advertising you can out of ...
— Christmas - A Story • Zona Gale
... hung out to dry. Occasionally upon the flanking walls of some of the larger buildings was displayed an enormous painted sign, a violent contrast of intense black and staring white amidst the sooty brown and gray, advertising some tobacco, some newspaper, or some department store. Not far in the distance two tall smokestacks of blackened tin rose high in the air, above the roof of a steam laundry, one very large like the stack of a Cunarder, the other ...
— Vandover and the Brute • Frank Norris
... Avenue would go thundering down. Hence, for him were provided those Y. M. C. A. night bookkeeping classes administered by solemn earnest men of thirty for solemn credulous youths of twenty-nine; those sermons on content; articles on "building up the rundown store by live advertising"; Kiplingesque stories about playing the game; and correspondence-school advertisements that shrieked, "Mount the ladder to thorough knowledge—the path to power and to ...
— Our Mr. Wrenn - The Romantic Adventures of a Gentle Man • Sinclair Lewis
... Conference will do without him Hardly can we venture to surmise; Delegates who would not dare to flout him Manifest their joy without disguise. Freed from his relentless catechizing WILSON goes out golfing all the day; Printers, save for common advertising, Sadly put ...
— Punch, or the London Charivari, Vol. 156, Jan. 15, 1919 • Various
... truth, I have an idea. I remember that ere this fortunes have been made out of sauces, and if this sauce be properly handled and put before the public, it may counteract my falling, or rather disappearing rents. If only I could hit upon a fetching name, and find twenty thousand pounds to spend in advertising, I might be able once more to live on ...
— The Cook's Decameron: A Study in Taste: - Containing Over Two Hundred Recipes For Italian Dishes • Mrs. W. G. Waters
... set on the tops and scrape on sugar [the the tops] balls of parmisan, as big as a walnut [as big a walnut] [Index] Neats feet larded and roasted [page reference missing] Norfolk fool. [page reference missing] [These two entries are consecutive.] [Advertising] with the Subject of Dreams made plain ...
— The accomplisht cook - or, The art & mystery of cookery • Robert May
... again, "that you followed her about and concealed this collection of things in her cloak with a view to advertising ...
— Happy Days • Alan Alexander Milne
... and then she gasped. Upon the first page appeared a woodcut, evidently culled from the advertising department, ...
— Phebe, Her Profession - A Sequel to Teddy: Her Book • Anna Chapin Ray
... the ocean, and dropped anchor off the Battery with some days to spare from the amount due to the voyage. The consignee came off and took possession of the cargo, and duly transferred it to his own warehouse. Though the advantages of advertising were not as fully understood in those days of comparative ignorance as they have been since, he duly announced the goods which he had received, and waited for a customer. He did not have to wait long. It was but a day or two after ...
— The Atlantic Monthly, Vol. I., No. 3, January 1858 - A Magazine of Literature, Art, and Politics • Various
... better half, who was too canny by far to show annoyance, if indeed she felt any, when her husband praised another woman. "If everybody isn't aware of her good points, it isn't that she is averse to advertising them. She has taken up with young Stanton, the sculptor, just because some of us have been interested ...
— The Philistines • Arlo Bates
... outpouring of people on the following day and evening; for never had a show been better advertised than that of Mr. Jenks. Some people even hinted that the escape of the wild beasts had really been a shrewd dodge whereby a novel feature could be introduced into advertising practices; but others scoffed the idea, and pointed to the fact that even through Monday squads of the trainers and canvasmen continued to patrol the highways and byways around Carson as though all of the wild beasts could ...
— Chums of the Camp Fire • Lawrence J. Leslie
... waiting he determined to go into Askatoon. He would have bills printed advertising for Louise as he had done for stray cattle; he would have notices put in the newspapers proclaiming that his wife was strayed or stolen and must be put in pound when discovered. At the moment he decided thus, he caught sight of a wagon approaching ...
— The Judgment House • Gilbert Parker
... remind me of a picture I saw once, in Punch or somewhere else, of a nigger sandwich man advertising baths, and a sweep looking at him, and saying: 'It's enough to tempt one, he looks so jolly clean hisself.' That's the way with you, always firing out Wordsworth's silly twaddle, and objecting to a piece of genuine poetry because it's in a reader. The pig-headed ...
— Two Knapsacks - A Novel of Canadian Summer Life • John Campbell
... parents or guardians, and it enacted a fine, not to exceed five hundred dollars, upon any one found guilty of enlisting a minor against the consent of his guardian, and a fine of one hundred dollars for the advertising or publication of enticements to minors ...
— The Development of Religious Liberty in Connecticut • M. Louise Greene, Ph. D.
... picturesque, red-tiled adobe buildings still clustered about the Mission. But much had been added. The Keiths found themselves in an immense confusion. Screaming signs cried everywhere for attention—advertising bear pits, cock fights, theatrical attractions, side shows, and the like. Innumerable hotels and restaurants, small, cheap, and tawdry, offered their hospitality, the liquid part of which was already being widely ...
— The Gray Dawn • Stewart Edward White
... told, had been appropriated by a sleek old braggart of a company-promoter, who had cozened Joel into the belief that London could be best approached through him. When at last this wretch was kicked downstairs, the effect had been only to make room for a fresh lot of bloodsuckers. There were so-called advertising agents, so-called journalists, so-called "men of influence in the City,"—a swarm of relentless and voracious harpies, who dragged from him in blackmail nearly the half of what he had left, before he summoned the courage and ...
— The Market-Place • Harold Frederic
... three of the fourteen existing parks. The Yosemite Valley and the Yellowstone alone were generally known, but scarcely as national parks; most of the school geographies which mentioned them at all ignored their national character. The advertising folders of competing railroads were the principal sources of public knowledge, for few indeed asked for the compilation of rates and charges which the Government then sent in response to inquiries for information. ...
— The Book of the National Parks • Robert Sterling Yard
... window is a great help. There are very few businesses where what goes on in the office is half as interesting as what is happening on the street outside. If your desk does not happen to be near a window, so much the better. You can watch the sunset admirably from the window of the advertising manager's office. Call his attention to the rosy tints in the afterglow or the glorious pallor of the clouds. Advertising managers are apt to be insufficiently appreciative of these things. Sometimes, when they are closeted with the Boss in conference, open ...
— Mince Pie • Christopher Darlington Morley
... ages, Garry stepped into the kitchen. He knew it was dangerous to press the button on his flashlamp, but there was nothing else to be done, for he could not go moving through the dark, taking the chance of crashing into a chair or table, and thus advertising ...
— The Ranger Boys and the Border Smugglers • Claude A. Labelle
... State. Far, far behind, bathed in glimmering haze which gives them the appearance of palaces in a mirage, you may see the tops of New York's towering sky-scrapers, dwarfed yet beautified by distance. Outside the wide car window the advertising sign-boards pass to the rear in steady parade, shrieking in strong color of whiskies, tobaccos, pills, chewing gums, cough drops, flours, hams, ...
— American Adventures - A Second Trip 'Abroad at home' • Julian Street
... him with a flourish and a bow a card advertising a garage at which motor-cars could be hired for expeditions in the island. Hillyard accepted it and put it into his pocket. He paid a visit to his consul, and thereafter sat in a cafe for an hour. ...
— The Summons • A.E.W. Mason
... to control country newspapers. Though we are charged with being the "organ" of any of half-a-dozen politicians whom we happen to speak of kindly at various times, we have little real use for politicians in our office, and a business man who brings in sixty or seventy dollars' worth of advertising every month has more influence with us than all the politicians in the county. This is the situation in most newspaper offices that succeed, and when any other situation prevails, when politicians control ...
— In Our Town • William Allen White
... the recent patent medicine investigation. It was found that one small, unimportant, quack medical company had under treatment at one time (the day the government closed it up) 200,000 women, suffering exclusively from female diseases. How many similar cases must there be to support the large advertising concerns, whose tentacles reach to the remotest corners of the country and who limit their activity and cater to "diseases of women" only. Let him also give some thought to the fact that no specialty in the whole field of legitimate medical practice has grown with such enormous ...
— The Eugenic Marriage, Vol. 3 (of 4) - A Personal Guide to the New Science of Better Living and Better Babies • W. Grant Hague
... assertion. He declared that they had been remitted to him from Holland, and as his transactions were known to be extensive, there appeared every reason to credit his statement. He then avowed his intention of advertising this refusal of the Bank, and the citizens thought there must be some truth in his bold announcement. Information reached the directors, who grew anxious, and a messenger was sent to inform the holder that he might receive cash in ...
— Old and New London - Volume I • Walter Thornbury
... have been Congreve's "Mourning Bride." The book-shop at the corner of St. Paul's Churchyard would be Harris's (late Newbery's); that in Skinner Street (No. 41) was, of course, Godwin's, where Mrs. Leicester's School was published and sold. This pleasant art of advertising one's wares in one's own children's books was brought to perfection by Newbery, and by Harris, his successor, whose tiny histories are full of reminders of the merits of the corner of St. Paul's Churchyard. By making Mr. Barton hesitate between the two shops and then ...
— Books for Children - The Works of Charles and Mary Lamb, Vol. 3 • Charles and Mary Lamb
... inefficient hand methods.... Of course the fastness of growth wouldnt affect the sale to farmers—help it in fact. No doubt she'd had more than I originally thought in that aspect, I conceded generously. We could let them apply it themselves ... mailorder advertising ... cut costs that way.... Think of clover and alfalfa—or werent they grasses? Anyway, imagine hay or wheat as tall as Iowa corn and corn higher than a smalltown cityhall! Fortune—there'd be a dozen fortunes ...
— Greener Than You Think • Ward Moore
... to laugh as usual, and no longer exactly knew how it was that he had received some ten thousand francs in connection with the matter, whether it were in the shape of a vague loan, or else under some pretext of publicity, puffery, or advertising, for Hunter had acted with extreme adroitness so as to give no offence to the susceptibilities of even the ...
— The Three Cities Trilogy, Complete - Lourdes, Rome and Paris • Emile Zola
... intensely commercial; it is not the dry-goods man or the grain merchant only who has goods for sale, but the poet, the orator, the scholar, the philosopher, and the politician. We are all, in a measure, seeking a market for our wares. What we desire, therefore, above all things, is a good advertising medium, or, in other words, a good means of making known to all the world where our store is and what we have to sell. This means the editor of a daily paper can furnish to anybody he pleases. He is consequently ...
— Reflections and Comments 1865-1895 • Edwin Lawrence Godkin
... he found it very hard work, at first, even learning the letters. The next night it was easier, and he was soon able, when waiting for a job, to employ himself by spelling out the names over the shop doors and the words on the advertising papers. Sometimes he could get nothing to do, especially in very bad weather; and then he went to the industrial school at the Refuge, if it was open, or to the day-school; and here he began to understand the great truths about ...
— The Ferryman of Brill - and other stories • William H. G. Kingston
... taste, full of beautiful pictures and bubbling over with enthusiastic text, all based upon possibilities rather than upon realities. But the Acre Hill Land Improvement Company was sincere and honest. It believed in advertising what it had; it believed in dilating somewhat on the possibilities, but it was too honest to claim for itself virtues it did ...
— The Booming of Acre Hill - And Other Reminiscences of Urban and Suburban Life • John Kendrick Bangs
... for the carnival, much advertising is done, the newspapers, reflecting the will of the many, devote pages to the wonderful things that will happen. The shows arrive—the touters, the spielers, the clowns, the tumblers, the girls in tights, the singers! ...
— Love, Life & Work • Elbert Hubbard
... gallantry of some individual hero, they soon found that their defense must be organized, and Admiral Sir Percy Scott was entrusted with the task. Lights were extinguished on the streets and screened on the water front. Illumination for advertising purposes was forbidden; windows were covered, so that London became at night a mass of gloom. The Zeppelins, compelled to fly at a very great height, because of anti-aircraft guns, were blinded. As in Paris airplanes were constantly ...
— History of the World War - An Authentic Narrative of the World's Greatest War • Francis A. March and Richard J. Beamish
... heads of squaw-corn, which were highly recommended by an unscrupulous young Shylock, who had just come to town and was short of a jack-knife. His handkerchief, scribblers and pencils mysteriously disappeared, but other articles came in their place: a small round mirror advertising corsets on the back (Gordon Smith said pigeons liked a looking-glass—it made them more contented to stay at home); a small swing out of a birdcage, which was duly put in place (vendor Miss Edie Beal, owner unknown). Of course, it was too small for pigeons, but there were going to be little ones ...
— The Black Creek Stopping-House • Nellie McClung
... secret societies, the individual, the family, the church and the state. If other organizations prefer to resort to the newspapers, the pulpit, the rostrum and other information conduits for the purpose of advertising their wares, their greatness and their goodness, and the vast amount of humanitarian work they are doing and purposing, such is ...
— The Jericho Road • W. Bion Adkins
... from his yard; and adhere to the "No admittance except on business" principle. This causes a good deal of unpleasantness, and the trader's nights are now cheered by lively war-dances outside his stockade; the accompanying songs advertising that the customers are coming over the stockade to raid the store, and cut up the trader "into bits like a fish." Sometimes they do come—and then—finish; but usually they don't; and gradually settle down, and respect the trader greatly as "a Devil man"; and do business on sound lines during the ...
— Travels in West Africa • Mary H. Kingsley
... interested in magazines,—that is to say she was (at a very early age) vitally concerned with the advertising columns, and forced me to spend a great deal of time turning the pages while she discovered and admired the images of shoes, chairs, tables and babies,—especially babies. It rejoiced her to discover in a book the ...
— A Daughter of the Middle Border • Hamlin Garland
... we had to take notice of a shop advertising to rent life-saving apparatus for the trip across the Channel. It was fine—a one-piece suit which came from the toes to the ears and a hood which you could turn in over your head! There was a painting of a torpedoed ...
— The U-boat hunters • James B. Connolly
... will meet the deficit. As long as my paternal wells flow in Ohio the Express will issue forth as a clean paper, a dignified, law-supporting purveyor to a taste for better things—even if it has to create that taste. Its columns will be closed to salacious sensation, and its advertising pages will be barred to vice, liquor, ...
— Carmen Ariza • Charles Francis Stocking
... time he had thoroughly exhausted the local Directories in his cautious researches among the "Smiths," for in his fear of precipitating a premature disclosure he had given up his former anonymous advertising. And there was a certain occupation in this personal quest that filled his business time. He was in no hurry. He had a singular faith that he would eventually discover her whereabouts, be able to make all necessary inquiries into her ...
— Openings in the Old Trail • Bret Harte
... the necessity to which I was at that time reduced! One has heard that the North Americans invent the most singular advertising, but I will not believe they surpass the Parisian. Myself, I say I cannot express my sufferings under the notation of the crowds that moved about the Cafe' de la Paix! The French are a terrible people when they laugh sincerely. ...
— The Beautiful Lady • Booth Tarkington
... relative. With her impatience for this lecture of her friend's to-night, she's in an unspeakable state! She can't sit still for three minutes, she goes out fifteen times a day, and there has been enough arranging and interviewing, and discussing and telegraphing and advertising, enough wire-pulling and rushing about, to put an army in the field. What is it they are always doing to the armies in Europe?—mobilising them? Well, Verena has been mobilised, and this ...
— The Bostonians, Vol. II (of II) • Henry James
... is the help that the boy renders as an advertiser. The boy is a tremendous promoter of his uppermost interest; and, while boys' work must not be exploited for cheap and unworthy advertising purposes but solely for the good of the boy himself, the fact remains that the boy is an enterprising publicity bureau. The minister who gives the boy his due of love, service, and friendship will unwittingly secure more and better publicity than his more scholastic ...
— The Minister and the Boy • Allan Hoben
... business circumspectly, without loss of time. He leased a good location, wired the factory to ship at once, began a modest advertising campaign in the local papers, and as a business coup collared—at a fat salary and liberal commission—the best salesman on the staff of the concern doing the biggest motor-car business in town. Thompson ...
— Burned Bridges • Bertrand W. Sinclair
... The late baron's solicitors have been advertising for some time for news regarding the whereabouts of Peter Janssen Pullaine, and if you had not so successfully hidden your real name under that of your professional one, no doubt some of your colleagues would have put you in the way of finding it out long ...
— Cleek, the Master Detective • Thomas W. Hanshew
... appear he seemed to hold her responsible for all the world's long sadness. Meanwhile the printer was telephoning for Mr. Ross's O. K. on copy, the engravers wanted to know where the devil was that color-proof, the advertising agency sarcastically indicated that it was difficult for them to insert an advertisement before they received the order, and a girl from the cashier's office came nagging in about ...
— The Job - An American Novel • Sinclair Lewis
... grand move. From the poet's corner of rural newspapers, and from comic collections, he clipped several specimens of the crudest sort of sentimental trash in rhyme. These he took to the local newspaper, and arranged for their insertion at double advertising rates. A few days later, he bustled into the parlor, smirking in his most odious manner, and, coming up to Annie, thrust an open newspaper before her, marked in one corner to ...
— Potts's Painless Cure - 1898 • Edward Bellamy
... The hall had been tastefully decorated. Over the platform in large letters were inscribed, "Equal Work;" "Equal Wages;" "Welcome;" while around the entire hall ran evergreens in loops and circles. Elias Longley, the constant and true friend of suffrage for women, had taken charge of the advertising, and it was most effectively done. The newspapers showed good will in advance by pleasant local notices. Mrs. Margeret V. Longley, who has been a member of the American Association from the time it was organized, ...
— History of Woman Suffrage, Volume II • Elizabeth Cady Stanton, Susan B. Anthony, and Matilda Joslyn Gage
... auction, and the advertisements are in consequence more numerous than they would otherwise be. An auctioneer alone, in good business, will pay each of the papers about L1000 per annum for printing and advertising his numerous sales. We have a supreme court with a suitable establishment of officers. John Walpole Willis, Esq., was resident judge. He is now amongst you, for, by the slip which carries this letter, he starts for England, ...
— Blackwood's Edinburgh Magazine — Volume 55, No. 340, February, 1844 • Various
... no mechanical affair of official routine—it was a drama. "As the moment of psalmody approached a slate appeared in front of the gallery, advertising in bold characters the Psalm about to be sung. The clerk gave out the Psalm, and then migrated to the gallery, where in company with a bassoon and two key-bugles, a carpenter understood to have an amazing power of singing 'counter,' and two lesser ...
— The Parish Clerk (1907) • Peter Hampson Ditchfield
... of North Carolina, and is hereby enacted by the authority of the same, that William R. Smith of Halifax, Simon J. Barker, of Martin and William Brittin of Bertie, be, and they are hereby appointed commissioners for the purpose of advertising and selling in manner hereinafter directed, the above named tract of land bounded as follows, to wit: beginning at the mouth of Quitsnoy swamp; running up the swamp 430 poles to a scrubby oak, near the head of said swamp by a great spring; thence ...
— Legends, Traditions, and Laws of the Iroquois, or Six Nations, and History of the Tuscarora Indians • Elias Johnson
... true. We fairly jounced our way to the old brownstone structure, which sat with such pathetic dignity on the square of discouraged grass, frowning at the surrounding tenements. The sign advertising the waxworks and "Collection of Criminology" still hung at the ...
— The Blue Wall - A Story of Strangeness and Struggle • Richard Washburn Child
... Through the open doorway, while he listened for the twentieth time to the detailed description of the house that was wanted, Raoul saw his schooner's second boat draw up on the beach. The sailors rested on the oars, advertising haste to be gone. The first mate of the Aorai sprang ashore, exchanged a word with the one-armed native, then hurried toward Raoul. The day grew suddenly dark, as a squall obscured the face of the sun. Across the lagoon Raoul could see approaching ...
— South Sea Tales • Jack London
... differences in evidences of prosperity that are associated with lime percentages. The areas that are able to produce the vegetation characteristic of calcareous soils are obviously the most prosperous. The decidedly lime-deficient sections, advertising their state by the kind of original timber, and later by unfriendliness to the clovers, do not attract buyers except through relatively low prices for farms. Such areas are extensive and have well marked ...
— Right Use of Lime in Soil Improvement • Alva Agee
... days after the audience the "souvenirs" were brought to the I.G. by the Palace servants. In addition, they gave him a little surprise of their own. He found them pasting a big red placard on his front gate. It was their way of advertising his newest honour—the Presidency of a Board—and has had the sanction of society in China since the Flood. What if it is a little embarrassing! It would be worse for the newly promoted to tell his friends about his step up in ...
— Sir Robert Hart - The Romance of a Great Career, 2nd Edition • Juliet Bredon
... for his is the first and last word on the subject of war correspondents, gradually decided to combat the German advertising. ...
— New York Times Current History: The European War, Vol 2, No. 1, April, 1915 - April-September, 1915 • Various
... birds is set forth in an advertising booklet called, "Game Farming" of the Hercules Powder Co., which has offices in a dozen cities, so we need ...
— Three Acres and Liberty • Bolton Hall
... treat with America, from which, by reason of a partisan letter, he was obliged to withdraw. In 1779 ne was appointed commodore of a small fleet. In 1781 he was again returned to Parliament. He was a violent and self-advertising politician. ...
— George Selwyn: His Letters and His Life • E. S. Roscoe and Helen Clergue
... first time in the financial history of Great Britain, Prime Minister Asquith declared in his Guildhall speech of June 29, an unlimited and democratic war loan was popularized, appealing to all classes, including the poorest, and advertising the sale through the Post Office of vouchers for as low as 5 shillings to be turned into stock. His speech was intended also to initiate a movement for saving and thrift among the people as the only secure means against ...
— New York Times Current History; The European War, Vol 2, No. 5, August, 1915 • Various
... said the man of ideas, coming into the smoking room, "I see that they have original ideas on the subject of advertising. According to the usually well-informed Daily Lyre, all 'bombastic' advertising is punished with a fine. The advertiser is expected to describe his wares in restrained, modest language. In case this idea should be introduced into England, I have drawn up a few specimen advertisements which, ...
— A Wodehouse Miscellany - Articles & Stories • P. G. Wodehouse
... celluloid bureau sets, flower seeds, and rubber toys and rattles, but large glass flagons of coloured waters duly held the corners of the show windows on the street, and dusty and fly-specked cards advertising ...
— Martie the Unconquered • Kathleen Norris
... judgments with remarks showing a good deal of shrewd wisdom. In one case a man was indicted for advertising a show without a license. The defendant insisted that the indictment was insufficient because it set out merely what the show purported to be, and not what it really was. On which the Judge remarked: "The indictment sets out all that is necessary, ...
— Autobiography of Seventy Years, Vol. 1-2 • George Hoar
... you wouldn't. Harry is the sheriff, and he controls two thousand dollars' worth of official advertising. I'd sooner he'd kick me from here to Borneo and back again than to take that advertising away from the Patriot. What are a few bumps and a sore shin or two compared with all that fatness? No, sir; he can have all the fun he wants ...
— Elbow-Room - A Novel Without a Plot • Charles Heber Clark (AKA Max Adeler)
... no good advertising for my father," said the girl in her clear voice, "because he can neither read nor write. He is a very passionate, hasty man, and five years ago he struck a man down and thought he had killed him. We have seen nothing and heard nothing of ...
— The Skipper's Wooing, and The Brown Man's Servant • W. W. Jacobs
... of ardour only befits a first uncalculated outburst of youthfulness. It is quite another matter when it is deliberately hardened into a rigid routine, and becomes an organized method of creating disorder for the purpose of advertising a grievance in season and out of season. Since, moreover, the attack was directed chiefly against politicians, precisely that class of the community most inclined to be favourable to woman's suffrage, the ...
— The Task of Social Hygiene • Havelock Ellis
... difficulty, and, what is of more importance to Americans, with so much loss of time. Again, in America, if a person wishes to become a special partner (a sleeping partner) in any concern, he may do so to any extent he pleases, upon advertising the same, and is responsible for no more than the sum he invests, although the house should fail for ten times ...
— Diary in America, Series One • Frederick Marryat (AKA Captain Marryat)
... establishment of a market in the United States for the output of Seabrook & Clifford. Until now the buyers across the Atlantic had shown little interest in their well-known materials, although salesman after salesman had been sent out, and money sunk in advertising to an extent that made him shudder to contemplate. Bitterly he had begun to fear that the wish of his heart would never be realised in his lifetime, yet now, behold! It had come about, and through the agency and judgment of his son. He felt a burning ...
— Juggernaut • Alice Campbell
... and suited to every kind of student and every grade of knowledge. I mention the names of none. For first, they happily need no advertisement from me; and next, I fear to be unjust to any one of them by inadvertently omitting its name. Let me add, that in the advertising columns of those serials, will be found notices of all the new manuals, and of all apparatus, and other matters, needed by amateur naturalists, and of many who are more than amateurs. Microscopy, meanwhile, and ...
— Glaucus; or The Wonders of the Shore • Charles Kingsley
... "I don't think advertising would do any good. Your supposed father didn't seem very enthusiastic about meeting you, the time you landed on ...
— Owen Clancy's Happy Trail - or, The Motor Wizard in California • Burt L. Standish
... ridiculing his prosecutors, which Defoe, with a keen eye for advertising, scattered all over London. Crowds flocked to cheer him in the pillory; and seeing that Defoe was making popularity out of persecution, his enemies bundled him off to Newgate prison. He turned this experience also to account ...
— English Literature - Its History and Its Significance for the Life of the English Speaking World • William J. Long
... The Committee recommends the advertising and sale (except by doctor's prescription) of drugs euphemistically described as for the "correction of women's ailments" or "correction of irregularities" should be forbidded. For their alleged purpose of ...
— Report of the Committee of Inquiry into the Various Aspects of the Problem of Abortion in New Zealand • David G. McMillan
... with various medicated fluids constitute the best and most efficient measures of local treatment. They should be used only under the advice and management of the physician. No greater mistake can be made than to resort to the advertising quack, the druggist's clerk, or the prescription furnished by an obliging friend. Skillful treatment, resulting in a complete radical cure, may save him much suffering from avoidable complications and months or years ...
— The Home Medical Library, Volume II (of VI) • Various
... himself maid-of-all-work, since not one of the applicants came up to even Norah's limited standard. Finally, however, Mr. Linton had refused to enter any more registry-offices or to let Norah enter them, describing them, in good set terms as abominable holes; and judicious advertising had secured them a housekeeper who seemed promising, and a cook who insisted far more on the fact that she was a lady than on any ability to prepare meals. The family, while ...
— Captain Jim • Mary Grant Bruce
... emphasized was the economy of large production.[9] The economies that are possible within a single factory may be still greater in a number of combined or federated industries. The cost of management, amount of stock carried, advertising, cost of selling the product, may all be smaller per unit of product. Each independent factory must send its drummers into every part of the country to seek business. In combination they can divide the territory, visit every merchant and get larger orders at smaller cost. A large aggregation ...
— Modern Economic Problems - Economics Vol. II • Frank Albert Fetter
... awakening, found the walls placarded with notices advertising the issue of shares in the Universal Credit Company, and announcing the names of the directors, among which appeared that of the Prince. Some were members of the Legion d'Honneur; others recent members of the Cabinet Council, and Prefets retired into private life. A list of names to dazzle the ...
— Serge Panine, Complete • Georges Ohnet
... Roman and Arabian talismans for love, good luck, and all business affairs;" or the wonderful clairvoyant who can be "consulted on absent friends, love, courtship and marriage." Not infrequently she falls into the toils of those advertising frauds, who frequently combine the vile trade of procuress with the ostensible trade of fortune-telling. When the girl is drawn to this den, the trump card offered her is, of course, the young gentleman, rich as Croesus ...
— Danger! A True History of a Great City's Wiles and Temptations • William Howe
... and she couldn't go to the neighbours. Always an indefatigable visitor, she amused herself with a pile of magazines, visiting in imagination each person and place pictured in the illustrations, and on the advertising pages. She played with the breakfast-food children, talked to the smiling tooth-powder ladies, and invented histories for the people who were so particular about their brands of ...
— The Little Colonel's Chum: Mary Ware • Annie Fellows Johnston
... better drivers. Why do you not get better men, Bailey? You wanted to go into this racing business; you said the cars needed advertising. My brother always attended to that side of the factory affairs, while he lived, with you as his manager. Now it is altogether in your hands. Why do you not ...
— The Flying Mercury • Eleanor M. Ingram
... badly as he needs some heavy underwear. But this isn't the worst of it. Take the banner. It bears the single word "Excelsior." The youth is going through a strange town late in the evening in his nightie, and it winter time, carrying a banner advertising a shredded wood-fiber commodity which won't be invented until a hundred and fifty years after ...
— A Plea for Old Cap Collier • Irvin S. Cobb
... were stopped by the procession, and then, for want of better occupation, rang their bells. One saw innumerable yelping dogs: big Belgian police hounds harnessed to the cart and doing their share of work, others sniffing along the outskirts and plainly advertising for an owner. There were noisy cattle, too, some of which escaped. Long after the city was evacuated I saw a cow bellowing under an archway of the ...
— The Log of a Noncombatant • Horace Green
... was solved, the rest would be easy. I could keep in the hollows for a few miles until out of sight of the Ridge Road, and Gowdy might rake the wayside to his heart's content and never find us except by accident; but I saw no way of getting off the traveled way without advertising my flight. Of course Gowdy would follow up every fresh track because it was almost the only thing he could do with any prospect of striking the girl's trail. I thought these things over as I drove on westward. I quieted her by saying that I ...
— Vandemark's Folly • Herbert Quick
... chairman, Mrs. Elnora Monroe Babcock (N. Y.). Illustrating its work she said: "About 50,000 suffrage articles have been sent out from the press headquarters since our last annual convention; 2,400 of these were specials; 5,155 articles and items advertising the Bazaar; many articles on prominent women were furnished to illustrated papers and newspaper syndicates; a page of plate matter was issued every six weeks and seven large press associations were supplied with occasional articles." The ...
— The History of Woman Suffrage, Volume V • Ida Husted Harper
... and action of the various branches. As before, she was listened to with deference and attention, and we find her name mentioned in the most appreciative manner in the Reports of the meeting. Her remarks in regard to the value of free use of the Press, and of advertising, in the collection of supplies for the Army, stimulated the Commission to renewed effort in this direction, which they had partially abandoned under the censorious criticism of some portion of the public, who believed the money thus expended to be literally thrown away. The result was, ...
— Woman's Work in the Civil War - A Record of Heroism, Patriotism, and Patience • Linus Pierpont Brockett
... squeeze, I guess. Everybody's talking about the way young T. A. took hold. You know he spent years running around Europe, and he made a specialty of first nights, and first editions, and French cars when he did show up here. But now! He's changed the advertising, and designing, and cutting departments around here until there's as much difference between this place now and the place it was three months ago as there is between a hoop-skirt and a hobble. He designed one skirt—Here, ...
— Roast Beef, Medium • Edna Ferber
... these new quarters are proving so popular among the animals that there is some talk of advertising them extensively in Central Africa and other haunts of big game with a view to attracting new tenants to the ...
— Punch, or the London Charivari, June 10, 1914 • Various
... the circulation of HARPER'S YOUNG PEOPLE will render it a first-class medium for advertising. A limited number of approved advertisements will be inserted on two inside pages ...
— Harper's Young People, August 10, 1880 - An Illustrated Weekly • Various
... struggling desperately for maintenance. The majority are printed at a positive loss, as regards dollars and cents. It is doubtful if any of the survivors are supported exclusively from revenues derived from subscriptions and advertising. It is a stinging indictment of our much-lauded "race pride" that the greater proportion of our Negro journalists are compelled to depend for a living upon teaching, preaching, law, medicine, office-holding, or upon some outside business investment. In character and make-up, these papers are as widely ...
— Twentieth Century Negro Literature - Or, A Cyclopedia of Thought on the Vital Topics Relating - to the American Negro • Various
... The modern advertising provides a new scale of values. No doubt Mr. Pelman offers his celebrated hundred guineas' fee equally to all his victims, but we may be pretty sure that in his business- like brain he has each one of them nicely labelled, a Gallant Soldier being good for so much ...
— Not that it Matters • A. A. Milne
... have time to prepare the subsequent numbers, and ensure a continuance of the work. As to the coffee-houses, you must not depend on their taking it in at first, except you go on the plan of the Tatler, and give the news of the week. For the first two or three weeks the expense of advertising will certainly prevent any profit being made. But when that is over, if a thousand are sold weekly, you may reckon on receiving L5 clear. One paper a week will do better than two. Pray say no more as ...
— Memoirs of the Life of the Rt. Hon. Richard Brinsley Sheridan V1 • Thomas Moore
... as they stood; except that the report of my appointment is every day spreading more widely; and that I am beset by advertising dealers begging leave to make up a hundred cotton shirts for me, and fifty muslin gowns for you, and by clerks out of place begging to be my secretaries. I am not in very high spirits to-day, as I have just received a letter from poor Ellis, to whom I had not communicated my intentions ...
— Life and Letters of Lord Macaulay • George Otto Trevelyan
... monotony I will repeat my concluding remarks of last year and ask that each member help increase the prosperity and usefulness of the Association by enlisting new members, by advertising his business in the annual report, and by paying his dues promptly. The secretary would much rather spend his time answering questions and imparting such information as lies in his power, than to have to send repeated notices to members in arrears ...
— Northern Nut Growers Association Report of the Proceedings at the Sixth Annual Meeting. Rochester, New York, September 1 and 2, 1915 • Various
... 1992, advertising copy from Rainbow Technologies (a manufacturer of dongles) included a claim that the word derived from "Don Gall", allegedly the inventor of the device. The company's receptionist will cheerfully tell you ...
— The Jargon File, Version 4.0.0
... to talk of illustrations for an article that had been lavishly paid for in advance. The hero might have thought he was again in the northern seas. At the next moment the boy was treating almost courteously a German from the cast side who wanted the Eclipse to print a grand full page advertising description of his invention, a gun which was supposed to have a range of forty miles and to be able to penetrate anything with equanimity and joy. The gun, as a matter of fact, had once been induced to go off when it had hurled itself passionately upon its back, incidentally breaking its inventor's ...
— Active Service • Stephen Crane
... college is much like the bigger world outside. The fittest survive on their own merits, and these must be obvious and well advertised, or they are in great danger of being overlooked. And it is safer in the long run to do one's own advertising and to begin early. Eleanor understood this, but she forgot or ignored the other rules of the game. Betty practiced it unconsciously, which is the proper method. Helen never mastered its application and succeeded in spite ...
— Betty Wales Freshman • Edith K. Dunton
... of no reason, save general Californian apathy, why the extinction of this huge and remarkable animal was not prevented by law. The sunset grizzly (on a railroad track) is the advertising emblem of the Golden State, and surely the state should take sufficient interest in the species to prevent ...
— Our Vanishing Wild Life - Its Extermination and Preservation • William T. Hornaday
... that a "father" and "mother" should be found. On this subject "the Golden Shoemaker" had talked much with his minister. He shrank from the thought of advertising his need. He was afraid of bringing upon himself an avalanche of mercenary applications. His idea was to fix upon some excellent Christian man and woman who might be induced to accept the post as a sacred and delightful duty. They must be persons who loved ...
— The Golden Shoemaker - or 'Cobbler' Horn • J. W. Keyworth
... Byron ist jetzt tot, und ein Wort ueber ihn ist jetzt passend. Vergiss es nicht; Du thust mir einen sehr grossen Gefallen."[253] We shall probably not be far astray in assuming that the "Gefallen" was to have been the advertising of Heine as the natural successor of Byron in European literature. Three months later he once more urges the request: "Auch faende ich es noch immer angemessen, ja jetzt mehr als je, dass Du Dich ueber Byron und ...
— Types of Weltschmerz in German Poetry • Wilhelm Alfred Braun
... never get over there in time for that. Some of our American folks don't know what he is about,—not understanding his language—and imagine that he's selling popcorn or advertising the dance-house, or maybe calling for somebody to come ...
— Elsie at the World's Fair • Martha Finley
... which we are writing the antislavery societies of the North-east had attained a considerable vitality, and the echoes of their work came back from the South in furious resolutions of legislatures and other bodies, which, in their exasperation, could not refrain from this injudicious advertising of their enemies. Petitions to Congress, which were met by gag-laws, constantly increasing in severity, brought the dreaded discussion more and more before the public. But there was as yet little or no antislavery ...
— Abraham Lincoln: A History V1 • John G. Nicolay and John Hay
... great undertaking was signed in Rome in April, 1886, and Webster immediately prepared to go over to consult with his Holiness in person as to certain details, also, no doubt, for the newspaper advertising which must result ...
— Mark Twain, A Biography, 1835-1910, Complete - The Personal And Literary Life Of Samuel Langhorne Clemens • Albert Bigelow Paine
... young man in one of Chicago's segregated districts for advertising and encouraging vice, asked this question, as he stood on the curbstone in one of our midnight gospel meetings: "If the wise men who are set up over us to rule us want it this way, what can you expect ...
— Fighting the Traffic in Young Girls - War on the White Slave Trade • Various
... certainly a withering epithet in this connection; and one can perfectly understand the professional's attitude. A sitting-room, nay, worse—"A kind of drawing-room," in the midst of the kennels! Why, it almost suggests that, forgetful of prize-winning, advertising, and selling, the Colonel must positively have enjoyed the mere pleasure of spending a leisure hour among his dogs; not at a show or in the public eye, but in the privacy of his own home! Glaring evidence of amateurishness, ...
— Jan - A Dog and a Romance • A. J. Dawson
... small and swift like himself; in fact, like his domestic service, it was of his own invention. If he was an advertising quack, he was one who believed in his own wares. The sense of something tiny and flying was accentuated as they swept up long white curves of road in the dead but open daylight of evening. Soon the white curves came sharper and dizzier; they were upon ascending spirals, as they say in the modern ...
— The Innocence of Father Brown • G. K. Chesterton
... Hester was the fact that so few people were present, many of them children at half-price, some of whom seemed far from satisfied with the amusement offered them. When the hall and the gas—but that would not be much—and the advertising were paid for, what would the poor old scrag-end of humanity, with his yellow-white neckcloth knotted hard under his left ear, have over for his supper? Was there any woman to look after him? and would she give him anything fit to eat? Hester was ...
— Weighed and Wanting • George MacDonald
... prestidigitator in a popular dime-museum," I suggested, willing to help her out, "and am doing a little advertising." ...
— Hearts and Masks • Harold MacGrath
... at all in Waco is one of the seven wonders of the literary world. That a magazine so located and written by one man, having but a paltry advertising patronage, no illustrations, no covers, could in three years' time rival the circulation of any magazine then published is as much a miracle as the parting of the Red Sea waters or the bountiful ...
— Volume 1 of Brann The Iconoclast • William Cowper Brann
... wilderness about the river Thames. He inaugurated a policy of building roads and improving communications which showed great foresight; and he entered upon an immigration propaganda, by means of proclamations advertising free land grants, which brought a great increase ...
— The United Empire Loyalists - A Chronicle of the Great Migration - Volume 13 (of 32) in the series Chronicles of Canada • W. Stewart Wallace
... endure and prosper, bearing testimony to the ability of its creators, as the family newspaper. Indeed, a daily or weekly paper which has gained by legitimate methods an immense circulation and a profitable advertising patronage is immortal. It may change owners and names, and character even, but it never dies, and if, as is usually the case, it owes its early reputation and success to one man, it not only reflects him while he is associated with ...
— The Bay State Monthly, Volume 3, No. 1 • Various
... certain range of considerations which would be identified as personal vanity in case they were met with among men beneath the Imperial level. And so far as the creation of this form of "good-will" by this manner of advertising is traceable to such, or equivalent, motives of a personal incidence, the provocation to economy along this line would presumably not be a notable factor in the case. And one returns perforce to the principle already spoken of above, that the ...
— An Inquiry Into The Nature Of Peace And The Terms Of Its Perpetuation • Thorstein Veblen
... write the whole paper himself, with the exception of the Woman's Page, now brightly conducted once more by Miss March. What he wanted Roland to concentrate himself upon was the supplying of capital for ingenious advertising schemes. ...
— A Man of Means • P. G. Wodehouse and C. H. Bovill
... speaking about ourselves we might mention that for three months—October, November, and December—we had, month by month, more paid advertising than any other magazine, while our December number had more pages of paid advertising than any other magazine at any time in the history of ...
— McClure's Magazine, Volume VI, No. 3. February 1896 • Various
... the days of crude advertising used to place men in costume at the shop door—a fireman when they were selling off a damaged salvage stock, or a sailor or, if a very enterprising tradesman, a diver, helmet and all, when selling off goods damaged ...
— The Confessions of a Caricaturist, Vol. 1 (of 2) • Harry Furniss
... for a wolf, its gaunt frame advertising the lines of an animal that was among the largest ...
— White Fang • Jack London
... it has always been much easier to point out faults than to do justice. Schiller himself set the fashion of a drastic criticism which had the effect of advertising 'The Robbers' as a violent youthful explosion containing more to be apologized for than to be admired. And indeed it is not a masterpiece of good taste. Upon an adult mind possessing some knowledge of the world's dramatic literature at its best, and particularly if the piece be ...
— The Life and Works of Friedrich Schiller • Calvin Thomas
... going abroad. In many cases, such persons it may be are not only lost sight of for years, but are never heard of again, and hence, when they become entitled to money, large sums are frequently spent in advertising for their whereabouts, and oftentimes with no satisfactory results. Indeed, advertisements for missing relatives are, it is said, yearly on the increase, and considerable sums of money cannot be touched owing to the uncertainty ...
— Strange Pages from Family Papers • T. F. Thiselton Dyer
... his chest with an appearance of some little pride, and pulled a dirty and wrinkled newspaper from the inside pocket of his great-coat. As he glanced down the advertising column, with his head thrust forward, and the paper flattened out upon his knee, I took a good look at the man, and endeavored, after the fashion of my companion, to read the indications which might be presented ...
— Short Stories of Various Types • Various
... advertisement every other week hereafter. We are compelled to this being overrun with orders. Unless they hold up we shall be obliged to withdraw it entirely. So much for the advantages of your medium for advertising. ...
— Scientific American, Vol. 17, No. 26 December 28, 1867 • Various
... connected with the show who finds plenty to do in attending to all newspaper advertising and advance writeups, publicity, photographs, billboard posters, photograph lobby frames and other display matter, as well as all other printing, including the newspaper ads and the distribution of printed matter. The fixing of the prices for tickets, which is most important, is usually ...
— The Art of Stage Dancing - The Story of a Beautiful and Profitable Profession • Ned Wayburn
... speculated on the handwriting of her rival. She obtained permission to keep the letter, with the intention of transmitting it per post to an advertising interpreter of character ...
— The Shaving of Shagpat • George Meredith
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